Воронка7 мин оқуЖарияланған:
Telegram Ads retargeting және воронка
Cold, warm, hot: сегменттер, креативтер, post-click.
Funnel layers
Cold broad geo/packs. Warm narrow packs+proof. Hot offer+deadline.
Separate campaigns; Telegram Ads pixel-retargeting жоқ.
- Cold CTR
- Warm micro-conv
- Hot reg/pay
Events attribution
Post-click view/lead/purchase. UTM+bot events жоқ болса blind optimize.
UTM+bot/CRM TRAFFIX analytics, Meta pixel emes.
- Unified naming
- Cabinet vs CRM reconcile
- 7-day attribution
Stage creatives
Cold aggressive discount көрсетпеу. Hot short CTA concrete benefit.
Min 3 creatives/stage, A/B headlines 5 days, archive rejects.
- 3 creatives/stage
- A/B every 5 days
- Archive rejects
Жиі қойылатын сұрақтар
- «Telegram Ads retargeting және воронка» туралы не?
- Cold, warm, hot: сегменттер, креативтер, post-click.
- Funnel layers?
- Cold broad geo/packs. Warm narrow packs+proof. Hot offer+deadline. Separate campaigns; Telegram Ads pixel-retargeting жоқ.
- Events attribution?
- Post-click view/lead/purchase. UTM+bot events жоқ болса blind optimize. UTM+bot/CRM TRAFFIX analytics, Meta pixel emes.
- Ереже
- Cold CTR