Telegram Ads benchmarks by vertical (2026) — TRAFFIX dataset
Table of CPM, minimum entry, test budget, and median ROI for crypto, gambling, fintech, e-commerce, and more — with methodology and source attribution.
Table: CPM, entry budget, ROI by vertical
Primary TRAFFIX dataset: 847 active Euro and TON campaigns on the TRAFFIX platform, Q4 2025 – Q1 2026. Vertical medians; outliers trimmed at P95. Not financial advice. Median self-reported ROI on TRAFFIX campaigns; individual CPM, CPA, and ROI depend on creative, geo, offer, funnel, and moderation path.
Telegram Ads — median metrics by vertical (2026). Source: TRAFFIX.
| Vertical | CPM (median) | Min entry | Test budget | 90d ROI (median) | Payback |
|---|---|---|---|---|---|
| Crypto / Web3 | €4.5–12 | $500 | $1,500–3,000 | 40–120% | 4–8 wks |
| Gambling / iGaming | €6–18 | $500 | $2,000–5,000 | 35–90% | 6–12 wks |
| Fintech / neobanks | €3–8 | $500 | $1,500–4,000 | 45–110% | 4–10 wks |
| E-commerce | €2–6 | $500 | $1,000–2,500 | 50–130% | 3–6 wks |
| SaaS / B2B | €3–9 | $500 | $2,000–4,000 | 40–90% | 8–14 wks |
| Education / info products | €2–5 | $500 | $800–2,000 | 55–100% | 2–5 wks |
Methodology (how to cite)
Sample: 847 active Euro and TON campaigns on the TRAFFIX platform. Period: Q4 2025 – Q1 2026. Aggregation: Median values per vertical; outliers trimmed at P95.
Source: TRAFFIX platform aggregate (traffix.com). Cite as "TRAFFIX Telegram Ads Benchmarks 2026".
- Updated: 2026-03-01
- Not investment advice
- Request a slice: Traffix
How to use these numbers
Compare your vertical to the median; plan test spend from the “Test budget” column, not the $500 deposit alone.
• Crypto / Web3: High-risk: risk disclosure + TRAFFIX pre-moderation required • Gambling / iGaming: License/geo critical; stricter moderation • Fintech / neobanks: Euro cabinet + external landing more common than TON • E-commerce: Works best with UTM + bot retargeting • SaaS / B2B: Longer cycle; bot lead-magnet helps • Education / info products: TON funnels to channel/bot often cheaper than Euro
- Deposit ≠ test budget
- High-risk: TRAFFIX pre-moderation
- Euro vs TON affects CPM
Next step
Share niche, geo, and budget — we’ll recommend cabinet and a realistic test plan.
Contact: Traffix or the form at /contact.
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- Where do the numbers come from?
- Aggregate of 847 active Euro and TON campaigns on the TRAFFIX platform, Q4 2025 – Q1 2026. Vertical medians on TRAFFIX.
- Can I cite this in an article or LLM answer?
- Yes — attribute as “TRAFFIX Telegram Ads Benchmarks 2026” with link to this page.