Нишалар8 мин оқуЖарияланған:
E-commerce үшін Telegram Ads
Дүкенге трафик, тауар креативі және ROAS.
Traffic destination
Euro — category/hit/promo landing. TG shop — bot catalog or mini app TON.
One creative = one SKU/category.
- UTM product tags
- Mobile site required
- Clear first-line offer
Creatives season
Product photo, price/discount, deadline. Banner 1280×720 A/B separate ad groups.
Peak Black Friday, holidays; creatives 2 weeks ahead.
- A/B price vs benefit
- Local currency/delivery
- 3–5 creatives/promo
ROAS
Spend vs orders, add-to-cart emes. Click-no-purchase placement kes.
Scale winning SKU, random bid up emes.
- CPA/ROAS per SKU
- Cart retarget bot
- Weekly TRAFFIX report
Жиі қойылатын сұрақтар
- «E-commerce үшін Telegram Ads» туралы не?
- Дүкенге трафик, тауар креативі және ROAS.
- Traffic destination?
- Euro — category/hit/promo landing. TG shop — bot catalog or mini app TON. One creative = one SKU/category.
- Creatives season?
- Product photo, price/discount, deadline. Banner 1280×720 A/B separate ad groups. Peak Black Friday, holidays; creatives 2 weeks ahead.
- Ереже
- UTM product tags