Telegram Ads vs Facebook Ads
Аудиторія, CPM, таргетинг і коли Telegram виграє за CPA.
Audience і context
Facebook/Instagram — feed і stories з broad sociodemographic targeting. Telegram Ads — native units у channels, де user already consumes thematic content. Менше banner blindness, більше niche engagement.
Telegram strong у CIS, MENA, LATAM, crypto/fintech/IT. Meta wins у visual e-commerce і pixel lookalikes.
- Telegram: channel context
- Meta: interests і LAL
- Різні geo strengths
Price і models
Both auction-based. Telegram Ads mainly CPM у Euro cabinet (32 countries). Meta CPM/CPC з mature optimization але rising CPM у competitive niches.
Telegram start через TRAFFIX: deposit $500, cabinet ~24 год, без documents. Meta often requires business verification.
- Telegram CPM по niche
- Meta: pixel і LAL
- TRAFFIX: швидкий launch
Funnels і tracking
Euro Telegram cabinet веде external URL з UTM — similar Meta. TON closes funnel inside Telegram (bot, channel) без site.
Hybrid: Meta cold reach, Telegram retarget channel subs з native offers.
- UTM в обох
- TON = funnel без site
- Managed TRAFFIX cross-channel
Часті запитання
- Про що стаття «Telegram Ads vs Facebook Ads»?
- Аудиторія, CPM, таргетинг і коли Telegram виграє за CPA.
- Audience і context?
- Facebook/Instagram — feed і stories з broad sociodemographic targeting. Telegram Ads — native units у channels, де user already consumes thematic content. Менше banner blindness, більше niche engagement. Telegram strong у CIS, MENA, LATAM, crypto/fintech/IT. Meta wins у visual e-commerce і pixel lookalikes.
- Price і models?
- Both auction-based. Telegram Ads mainly CPM у Euro cabinet (32 countries). Meta CPM/CPC з mature optimization але rising CPM у competitive niches. Telegram start через TRAFFIX: deposit $500, cabinet ~24 год, без documents. Meta often requires business verification.
- Правило
- Telegram: channel context