Channels7 min readPublished:
Choosing channels for Telegram Ads
How to pick channels, build whitelists, and assess audience quality.
Selection criteria
Review topic, engagement, and audience overlap. TRAFFIX offers vertical channel packs — finance, EdTech, lifestyle.
Do not chase max reach — narrow relevant packs often win on CPA.
- ER and post frequency
- Subscriber geography
- Ad integration history
Whitelist and blacklist
Build a 20–50 channel whitelist for tests. Blacklist irrelevant or complaint-heavy channels.
Refresh lists monthly from campaign data.
- Document exclusion reason
- A/B channel packs
- Cross-check portfolio cases
Pack optimization
After 7 days drop channels with CTR 40%+ below pack median and no conversions.
Scale budget to best CPA channels without duplicating targeting.
- Min 500 impressions per channel
- Seasonal refresh for event niches
- Coordinate with TRAFFIX manager
Frequently asked questions
- What is «Choosing channels for Telegram Ads» about?
- How to pick channels, build whitelists, and assess audience quality.
- Selection criteria?
- Review topic, engagement, and audience overlap. TRAFFIX offers vertical channel packs — finance, EdTech, lifestyle. Do not chase max reach — narrow relevant packs often win on CPA.
- Whitelist and blacklist?
- Build a 20–50 channel whitelist for tests. Blacklist irrelevant or complaint-heavy channels. Refresh lists monthly from campaign data.
- Rule of thumb
- ER and post frequency