Format
Formats
Euro, TON, and Stars cabinets — self-serve via Pro panel or optional managed buying on the platform.
TRAFFIX is the Telegram Ads reseller platform: Euro cabinet (32 countries, external URLs), TON (in-Telegram links), and Stars (Russia audience). We connect cabinets and run mandatory pre-moderation — you buy media yourself, via Pro panel, or with our managed buying layer.
Launch path
Brief & format
We discuss niche, geo, and goal → recommend Euro, TON, Stars, or managed buying.
Cabinet setup
We open and configure the cabinet through TRAFFIX. Average setup ~24h after brief and format confirmation.
Top-up & first test
From $500+. We help size the test budget and channel/topic mix for your niche.
Moderation & scale
We check ads, launch, and optimize daily if needed — or you manage via the Pro panel.
Euro cabinet
- 32 countries, external URLs (with stricter moderation)
- Language + topic + channel allow-list targeting
- CPM auction; effective rates €4–7 CPM in most niches, higher in finance/crypto
- Cabinet via TRAFFIX — no document upload on your side
TON cabinet
- Worldwide inventory on channels and bots
- Links only to t.me channels/bots — no external landing by default
- TON-funded balance; fast iteration for Web3 and in-app funnels
- Flat reseller commission per agreed terms
Stars cabinet (RU)
- Simplified format for Russia-audience campaigns
- Minimum 1000 Stars balance to start
- Targeting setup, creatives, and campaign management on the platform
- Good for small projects and testing before Euro/TON scale
Pro dashboard
- Bulk edits across campaigns and cabinets
- Cross-cabinet analytics and automation rules
- Role-based access for media buyers and clients
- Best when you run multiple accounts or high creative velocity
Managed buying
- Optional layer on the TRAFFIX platform — not a separate advertising agency
- We run your ads: copy, moderation, daily tweaks
- Weekly reports on leads and cost per lead — not vanity metrics
- For owners who want results without hiring a media buyer
Economics (what to plan for)
- Minimum deposit from $500 via TRAFFIX reseller platform — direct self-serve on ads.telegram.org starts much higher.
- Billing model: CPM (cost per 1,000 impressions). Minimum bids from ~€1; winning auctions often €4–15 depending on niche.
- Ad unit: up to 160 characters + one CTA button. Optional 1280×720 banner in Euro cabinet.
- Ads appear only in public channels with 1,000+ subscribers — not in private chats or groups.
- Moderation typically 1–4 hours; rejections common on finance, crypto, health claims — we pre-check creatives.
Euro cabinet
Ads in 32 countries with links to your site or landing. Moderation help and launch on the reseller platform.
Register for Telegram AdsTON cabinet
Worldwide in-channel and bot links. Fast iteration for Web3 and in-app funnels.
Register for Telegram AdsStars cabinet (RU)
Stars cabinet — Russia-audience format: simplified launch, minimum 1000 Stars balance.
Register for Telegram AdsPro dashboard
One panel for multiple campaigns: edits, reports, and budget control.
Register for Telegram AdsManaged buying
Optional layer on the platform: copy, moderation, and daily optimization — not a separate agency.
Register for Telegram AdsWhat you get
| Euro | TON | Pro | Managed | |
|---|---|---|---|---|
| Cabinet access | Yes | Yes | Yes | Yes |
| External URL in ads | Yes | No | Yes | Yes |
| Bulk campaign edits | No | No | Yes | Yes |
| Cross-cabinet analytics | No | No | Yes | Yes |
| Moderation help | Yes | Yes | No | Yes |
| Daily optimization | No | No | No | Yes |
Telegram Ads guides & articles
90 articles: getting started, comparisons, CPA, geo, verticals, TRAFFIX Pro, and common mistakes.
Start
What is Telegram Ads: formats, cabinets, and who it fits
Telegram Ads is official advertising in public channels with 1,000+ subscribers. Euro vs TON cabinets, CPM model, and how to launch via TRAFFIX.
Start
How to start Telegram Ads from scratch: step-by-step via TRAFFIX
Step-by-step Telegram Ads launch: brief, Euro or TON cabinet, $500 deposit, creatives, and first campaign within 24 hours.
Comparison
Telegram Ads vs channel posts: what to choose for growth
Telegram Ads vs native channel posts: targeting, CPM, analytics, scale, and when seeding still makes sense.
Issues
Telegram Ads ad rejected: rejection reasons and how to fix
Why Telegram Ads rejects ads: landing mismatch, banned copy, URL issues, and how TRAFFIX pre-moderation cuts rejections.
Guide · 129 articles in the guide