Case studies

Each case walks from the client’s brief to dashboard numbers: problem, what we did, result. Screenshots and tables are real; names and links are redacted. Your metrics will differ by niche and geo.

Case study 1 of 5 · Crypto education · scale

Crypto education ads on Telegram: 60+ ads and €0.64 CPL

Crypto education · 60+ ads · Euro cabinet

CryptocurrenciesEducationTradingInvestmentsFinance

Result

72%

subscribe after clicking

Average subscriber cost €0.64. 72 out of 100 clickers subscribe. 7–8 out of 100 viewers click the ad.

Click rate

Before

2–3%

After

7.5%

2–3× higher

Cost per subscriber

Before

from €1.10

After

€0.64

−42%

Ads in the system

Before

After

60+

batch launches

Telegram Ads dashboard · 4 views of one campaign

1 of 4

Telegram Ads — large-budget ads with ~6,250 views — Photo 1 · Large budget (~€215, ~6,250 views) — top variants, subscriber €0.64–0.73

Four screenshots — different parts of one cabinet. Names, links, and budget amounts redacted per client request.

Examples from the dashboard

Variant	Views	Subscribers	Click %	Subscribe %	Sub. cost
Large · #34	6,250	338	8.1%	72.6%	€0.64
Large · #33	6,248	320	7.9%	68.4%	€0.67
Test · #28 intl.	2,506	149	8.7%	78.7%	€0.58
Test · #24 intl.	2,500	142	7.8%	74.1%	€0.61
Test · #8 intl.	2,502	146	8.6%	78.9%	€0.59
Test · #6 intl.	2,498	128	6.8%	64.4%	€0.67

Subscriber cost: large / test / international, €

Large

€0.68

Test

€0.65

Intl.

€0.62

What worked

Test budget ~€86 shows subscriber cost before spending €215.
International traffic does not raise subscriber cost — grow in parallel across countries.

Case study 2 of 5 · EdTech · app & students

EdTech app ads on Telegram: 5 segments, subscriber from €0.72

EdTech · 12 campaigns · Euro cabinet

EdTechSaaSEducation

Result

€0.92

cost per subscriber

Average subscriber €0.92. 330,000+ views total.

Total views

Before

—

After

330,000+

12 campaigns

New subscribers

Before

—

After

1,700+

steady flow

Subscriber cost

Before

from €1.40

After

€0.72–1.18

−34%

Dashboard screenshot

Telegram Ads — multiple advertising directions — Real Telegram Ads cabinet — names and links redacted

Top campaigns

Topic	Views	Subscribers	Sub. cost	Spent
Student discount −40%	54,200	265	€0.72	€311
Business · EU	38,400	198	€0.78	€248
Android · RU	31,100	156	€0.85	€198
Streaming	28,600	142	€0.91	€186
App install	22,800	118	€0.98	€164

Subscriber cost by topic, €

Students

€0.72

Business

€0.78

Android

€0.85

Streaming

€0.91

App

€0.98

What worked

A clear −40% discount delivered the best subscriber cost — €0.72 at 54k views.
€4–7 per 1,000 views worked best: lower — too few views; higher — subscribers get expensive.

How to read these cases

Each case starts from the client’s task and ends with numbers from ads.telegram.org — not “we ran ads”.
Screenshots, tables and subscriber cost are from real dashboards; names and links are redacted.

Case study 3 of 5 · Streaming · Kick vs channel

Streamer ads on Telegram: channel 5.7× cheaper than a Kick link

Streaming · Kick vs Telegram channel · Euro cabinet

StreamingGamingCasinoiGamingBloggers

Result

5.7×

cheaper clicks on channel

Clicks on the channel 5.7× cheaper. Subscriber €0.72. Almost no subscriptions via the external site.

Click rate (external site)

Before

—

After

1.13%

Kick.com

Click rate (Telegram channel)

Before

1.13%

After

6.14%

5× higher

Cost per click (channel)

Before

€2.80

After

€0.49

−82%

Dashboard screenshot

Comparison: Kick website vs channel subscription

Data from ads.telegram.org · names and links redacted per client request

Two campaigns side by side

	External site (Kick)	Telegram channel
Views	64,867	8,573
Clicks	736	526
Subscribers	—	358
Click rate	1.13%	6.14%
Subscribe after click	—	68.1%
Cost per click	€2.80	€0.49
Cost per subscriber	—	€0.72
Spent	€2,064	€258

What worked

External site links get fewer clicks than channel ads and retain worse — people leave Telegram.
Same ad text on the channel gets 5× more clicks; subscriber cost is €0.72.

Case study 4 of 5 · Trading · finance channel

Trading channel ads on Telegram: 80% of clickers subscribe

Trading · 4 campaigns · Euro cabinet

CryptocurrenciesTradingInvestmentsFinance

Result

79.9%

subscribe after clicking

Up to 80% subscribe after clicking. Subscriber €0.70–0.79. 2,500+ new subscribers.

Total subscribers

Before

—

After

2,527

4 campaigns

Subscriber cost

Before

from €1.20

After

€0.75

−38%

Click rate

Before

After

6.3%

2× higher

Dashboard screenshot

Data from ads.telegram.org · names and links redacted per client request

Numbers by campaign

Campaign	Views	Subscribers	Click %	Subscribe %	Sub. cost
Trading channel	3,034	143	5.9%	79.9%	€0.70
Main channel	4,592	190	5.7%	72.8%	€0.79
Campaign 2	23,685	1,071	6.9%	65.7%	€0.72
Campaign 4	26,319	1,123	7.0%	61.0%	€0.77

Subscriber cost by campaign, €

Trading

€0.70

Main

€0.79

Camp. 2

€0.72

Camp. 4

€0.77

What worked

16 vetted channels instead of hundreds — precise targeting beats broad reach.
Scaling to 26k views does not raise subscriber cost — the approach is repeatable.

Case study 5 of 5 · Exchange · fiat & crypto

International currency exchange ads on Telegram: fiat, crypto, and other financial operations

Currency exchange · 8 creatives · 6 months

Currency exchangeCryptocurrenciesFinance

Result

3,721

new subscribers

3,721 subscribers for €3,902. Average subscriber €1.05. 554k views.

Total budget

Before

—

After

€3,902

8 variants

Views

Before

—

After

554,103

550k+

Subscriber cost

Before

€1.40

After

€1.05

−25%

Dashboard screenshot

8 currency exchange ad variants in Telegram Ads dashboard

Data from ads.telegram.org · names and links redacted per client request

All 8 variants

Variant	Views	Subscribers	Per 1k views	Sub. cost	Spent
Variant 3 · 2 channels	100,918	543	€5.00	€0.93	€505
Variant 2 · 2 channels	114,553	818	€7.00	€0.98	€802
Variant 5 · 6 channels	50,143	460	€9.00	€0.98	€451
Variant 4 · 5 channels	56,133	443	€9.00	€1.14	€505
Variant 1 · 3 channels	72,834	344	€5.00	€1.06	€364
Variant 1 · legacy	40,176	362	€10.00	€1.11	€402
Variant 2 · test	81,301	508	€7.00	€1.12	€569
Variant 1 · evergreen	38,045	243	€8.00	€1.25	€304

Subscribers by variant

Var. 2

818

Var. 3

543

Var. 2t

508

Var. 5

460

Var. 4

443

What worked

Variant 2 on 2 channels — 818 subscribers at €0.98; best volume-to-cost balance in finance.
For exchanges, subscriber cost beats broad reach — tighter channel sets often win.

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