What is Telegram Ads: formats, cabinets, and who it fits
Telegram Ads is official advertising in public channels with 1,000+ subscribers. Euro vs TON cabinets, CPM model, and how to launch via TRAFFIX.
Platform basics
Telegram Ads serves ads in public channel feeds with 1,000+ subscribers. You pay for impressions (CPM) and control targeting: geo, channel topics, language.
Two cabinet types: Euro — 32 countries, external URLs, optional 1280×720 banner, 160-char text + button; TON — TON payment, links inside Telegram only (channels, bots).
- Ads only in public channels
- CPM auction
- Moderation before go-live
Who it fits
Products with clear offers and fast landings: SaaS, fintech, EdTech, e-commerce, subscriptions, bots. Telegram reaches audiences without Meta-style feed algorithms.
TRAFFIX sets up cabinets without documents: $500 minimum deposit, access ~24h after brief.
- Leads and channel subs
- Website traffic (Euro)
- Bot funnels (TON)
Where to start
Define your goal (click, sub, lead), pick a cabinet for your link type, and prepare creatives. TRAFFIX runs pre-moderation before cabinet submission.
Support: Traffix and account managers on managed plans.
- Brief → cabinet in ~24h
- TRAFFIX pre-moderation
- Start with $500 deposit
Frequently asked questions
- What is «What is Telegram Ads: formats, cabinets, and who it fits» about?
- Telegram Ads is official advertising in public channels with 1,000+ subscribers. Euro vs TON cabinets, CPM model, and how to launch via TRAFFIX.
- Platform basics?
- Telegram Ads serves ads in public channel feeds with 1,000+ subscribers. You pay for impressions (CPM) and control targeting: geo, channel topics, language. Two cabinet types: Euro — 32 countries, external URLs, optional 1280×720 banner, 160-char text + button; TON — TON payment, links inside Telegram only (channels, bots).
- Who it fits?
- Products with clear offers and fast landings: SaaS, fintech, EdTech, e-commerce, subscriptions, bots. Telegram reaches audiences without Meta-style feed algorithms. TRAFFIX sets up cabinets without documents: $500 minimum deposit, access ~24h after brief.
- Rule of thumb
- Ads only in public channels