Campaigns7 min readPublished:
Launching your first campaign
Step checklist: draft, moderation, go-live, and controlling the first 48 hours.
Building the campaign
Create campaign, ad group, and ad. Bind targeting, creative, and daily budget in one bundle.
Use readable names: product_geo_date for analytics filters.
- Balance buffer for 3 days
- UTM on final URL
- Mobile preview of copy
Moderation and go-live
After submit status is Pending review. Do not edit creative in parallel — it resets queue.
On approve campaign goes active with balance and enabled status.
- Enable Telegram alerts
- Log start time
- Confirm report timezone
First 48 hours
Watch impressions, CTR, and spend every 12h. Zero delivery — bid or targeting issue.
Change only one lever at a time in the first two days.
- 1k+ impressions before conclusions
- Pause if spend without clicks > 24h
- Schedule day-3 review
Frequently asked questions
- What is «Launching your first campaign» about?
- Step checklist: draft, moderation, go-live, and controlling the first 48 hours.
- Building the campaign?
- Create campaign, ad group, and ad. Bind targeting, creative, and daily budget in one bundle. Use readable names: product_geo_date for analytics filters.
- Moderation and go-live?
- After submit status is Pending review. Do not edit creative in parallel — it resets queue. On approve campaign goes active with balance and enabled status.
- Rule of thumb
- Balance buffer for 3 days