Telegram Ads test budget: how much for your first campaign
Optimal Telegram Ads test budget: €300–500 per hypothesis, $500 minimum TRAFFIX deposit, and scaling plan.
Minimums and deposit
Minimum cabinet deposit via TRAFFIX is $500. That's starting balance — not necessarily one-day test spend.
Per hypothesis (geo + offer + 2 creatives) TRAFFIX recommends €300–500 over 7–14 days — enough to judge CTR and first conversions.
- TRAFFIX deposit: from $500
- Hypothesis test: €300–500
- Test window: 7–14 days
Budget allocation
Daily cap prevents burn: 20–30% of weekly test per day. Don't launch 5 hypotheses on $500 — you'll get noise, not stats.
Euro cabinet (32 countries, CPM): plan niche CPM spread. TON cabinet: cheaper sub tests, pricier complex bot funnels.
- 1–2 hypotheses in parallel
- Daily limit required
- Separate budget per geo
When to scale
Scale after stable CPA 3–5 days and ≥30 click-level conversions or ≥15 leads. Increase budget 20–30%, don't double overnight.
Top-up via TRAFFIX; managed includes daily bid optimization.
- Stable CPA 3–5 days
- Scale step +20–30%
- Pro panel for multi-campaign
Frequently asked questions
- What is «Telegram Ads test budget: how much for your first campaign» about?
- Optimal Telegram Ads test budget: €300–500 per hypothesis, $500 minimum TRAFFIX deposit, and scaling plan.
- Minimums and deposit?
- Minimum cabinet deposit via TRAFFIX is $500. That's starting balance — not necessarily one-day test spend. Per hypothesis (geo + offer + 2 creatives) TRAFFIX recommends €300–500 over 7–14 days — enough to judge CTR and first conversions.
- Budget allocation?
- Daily cap prevents burn: 20–30% of weekly test per day. Don't launch 5 hypotheses on $500 — you'll get noise, not stats. Euro cabinet (32 countries, CPM): plan niche CPM spread. TON cabinet: cheaper sub tests, pricier complex bot funnels.
- Rule of thumb
- TRAFFIX deposit: from $500