Operations6 min readPublished:
Weekly Telegram Ads campaign optimization
60-minute ritual: reports, hypotheses, budget shifts, and creative plan.
Monday: report
Pull spend, impressions, CTR, CPC, CPA by campaign and segment for 7 days.
Compare to prior week and unit-economics targets.
- Top/bottom 3 ad groups
- Daily anomalies
- Moderation status
Wednesday: hypotheses
Draft 2–3 hypotheses: hook, geo split, landing block.
One major change per hypothesis.
- Hypothesis → success metric
- 5-day deadline
- Owner assigned
Friday: actions
Move 20% budget to winners. Pause segments with CPA > target +25%.
Schedule next week creatives.
- Update bids
- Order 2 new creatives
- Sync with TRAFFIX manager
Frequently asked questions
- What is «Weekly Telegram Ads campaign optimization» about?
- 60-minute ritual: reports, hypotheses, budget shifts, and creative plan.
- Monday: report?
- Pull spend, impressions, CTR, CPC, CPA by campaign and segment for 7 days. Compare to prior week and unit-economics targets.
- Wednesday: hypotheses?
- Draft 2–3 hypotheses: hook, geo split, landing block. One major change per hypothesis.
- Rule of thumb
- Top/bottom 3 ad groups