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Telegram Ads for e-commerce: store and Telegram storefront traffic
How to promote online stores via Telegram Ads: product creatives, seasonal promos, order attribution, and retargeting.
Where to send traffic
Euro cabinet is default: external link to category, bestseller, or promo landing. For in-Telegram shops — bot catalog or mini app via TON.
One ad = one SKU or category; «full catalog» ads dilute CTR and analytics.
- UTM: source/campaign/product
- Mobile site required
- Clear offer in line one
Creatives and seasonality
Product photo, price or discount, promo deadline. Euro allows optional 1280×720 banner — test variants in separate ad groups.
Peak periods: Black Friday, 11.11, holidays, back-to-school — prep creatives 2 weeks ahead.
- A/B price vs benefit
- Local currency and shipping in copy
- 3–5 creatives per promo
ROAS optimization
Tie spend to orders in store analytics, not just add-to-cart. Cut placements with clicks but no purchases.
Scale winning SKUs and interest segments after first sales — avoid chaotic bid raises.
- CPA/ROAS per SKU
- Cart abandon retarget in bot
- Weekly TRAFFIX report
Frequently asked questions
- What is «Telegram Ads for e-commerce: store and Telegram storefront traffic» about?
- How to promote online stores via Telegram Ads: product creatives, seasonal promos, order attribution, and retargeting.
- Where to send traffic?
- Euro cabinet is default: external link to category, bestseller, or promo landing. For in-Telegram shops — bot catalog or mini app via TON. One ad = one SKU or category; «full catalog» ads dilute CTR and analytics.
- Creatives and seasonality?
- Product photo, price or discount, promo deadline. Euro allows optional 1280×720 banner — test variants in separate ad groups. Peak periods: Black Friday, 11.11, holidays, back-to-school — prep creatives 2 weeks ahead.
- Rule of thumb
- UTM: source/campaign/product