Euro vs TON/Gram vs Stars: which Telegram Ads cabinet to choose in 2026
Compare three Telegram Ads cabinet types: Euro via reseller, Gram (ex-TON) self-serve, and Stars. Table, decision rules, and common mistakes.
Type: definition and core concepts
Short answer
In 2026 Telegram Ads has three practical cabinet types: Euro (via an official reseller like TRAFFIX), Gram/TON (self-serve at ads.telegram.org), and Stars (your channel/bot Stars balance). Euro fits performance with external URLs and rich targeting; Gram fits Telegram-native destinations only; Stars only boosts your own channel or bot.
Cabinet comparison table (2026)
Telegram renamed Toncoin to Gram for ads payments (the chain is still TON). UIs may still say Toncoin — same asset. The table is a decision guide, not Telegram’s legal terms.
Euro vs Gram (TON) vs Stars — TRAFFIX guide 2026
| Criterion | Euro | Gram / TON | Stars |
|---|---|---|---|
| How to open | Official reseller (TRAFFIX from $500) | Self-serve: ads.telegram.org | Stars balance on your channel/bot |
| Payment | Fiat/crypto to reseller (often USDT) | Gram via Fragment / TON wallet | Telegram Stars |
| Targeting | Country, language, interests, channels, search, retargeting | Channel/bot/search lists | Minimal |
| Destinations | Channel, bot, website (per policy) | Inside Telegram only | Your own channel/bot only |
| Russia / Ukraine | Euro via reseller | Gram delivery usually unavailable | Product-dependent limits |
| Your KYC | Often none — cabinet on reseller partner entity | Fragment may request KYC | N/A |
| Best for | Performance, high-risk, web funnels | TG-native growth | Organic boost of your own asset |
Choose in 60 seconds
Need a website, app installs, licensed high-risk (crypto, gambling, forex), or Russia geo — use Euro via TRAFFIX. Product lives only inside Telegram and audience is outside RU/UA — start with Gram. Strong channel with Stars on balance — use Stars as a cheap boost, not as your main performance channel.
- Euro = targeting control + external URLs + reseller reporting
- Gram = fast self-serve without a website
- Stars = own asset only, not a Euro replacement
- Many TRAFFIX teams combine Euro (scale) and Gram (fast TG tests)
Common mistakes
Treating Gram as “cheap Euro”: different targeting and no website destinations. Expecting Euro-like CPA from Stars. Opening Gram for a Russia audience and getting zero delivery.
- Funnel and compliance first, cabinet type second
- Separate UTMs for Euro and Gram
- TRAFFIX pre-moderation reduces Rejected on Euro
Limitations
- Telegram and reseller rules change — confirm current terms with your manager
- High-risk on Euro needs compliance and pre-moderation
- Not financial advice; $500 entry is TRAFFIX onboarding, not a performance guarantee
Frequently asked questions
- Are Gram and TON different cabinets?
- No. It is the self-serve ads.telegram.org cabinet; the payment coin was renamed Gram while the chain remains TON. Euro is a separate reseller cabinet.
- Can Gram ads link to a website?
- No. Gram/TON ads only promote in-Telegram destinations. Use Euro for websites.
- Which cabinet for crypto / gambling?
- Usually Euro via TRAFFIX: pre-moderation, external URLs, and a compliance path. Gram only for TG-native offers without a site.
- What does TRAFFIX cost to start?
- Minimum deposit $500; Euro/TON/Stars cabinets by brief; typical setup ~24h after agreement.
- Do I need documents for a Euro cabinet?
- TRAFFIX opens the cabinet on a partner entity — often no KYC from you. Offer licenses and legality remain your responsibility.