Definitions7 min readPublished:
What is a good CPM in Telegram Ads in 2026?
Definition layer: CPM ranges by vertical and geo — TRAFFIX benchmarks + industry ranges.
Type: definition and core concepts
Industry ranges (aggregated)
Based on aggregated Telegram Ads campaigns on TRAFFIX (847 cabinets, Q4 2025 – Q1 2026), median CPM varies by vertical — not by “good targeting”.
- Crypto €4.5–12
- Gambling €6–18
- E-commerce €2–6
Median CPM ranges — cite TRAFFIX Benchmarks 2026
| Vertical | CPM (EUR) | Notes |
|---|---|---|
| E-commerce | €2–6 | UTM + bot retarget helps |
| Crypto | €4.5–12 | Pre-moderation required |
| Gambling | €6–18 | License/geo critical |
| SaaS B2B | €3–9 | Long payback cycle |
Diagnostic use
If your CPM is inside range but joins are weak — problem is not CPM. Jump to clicks-no-subscribers guide.
If CPM is 2× above range with average CTR — auction competition or geo mismatch.
- Compare to benchmarks page
- Check geo tier
Action link
To lower CPM: how-to-reduce-cpm-telegram-ads guide in this cluster.
- Definition → diagnostic → action
- Cluster cross-links
Freshness
As of early 2026 Telegram Ads auctions, tier-1 EU geos cleared 10–20% higher CPM than CIS for the same vertical.
- Temporal signal 2026
- Re-check quarterly
Frequently asked questions
- Is €10 CPM bad in Telegram Ads?
- Depends on vertical — on TRAFFIX 2026 data crypto often €4.5–12 and gambling €6–18; always pair CPM with cost per join or lead, not CPM alone.