Mechanics8 min readPublished:
How Telegram Ads works: CPM auction, moderation, and placements
Telegram Ads mechanics: CPM auction, ads in 1,000+ channels, moderation, Euro/TON, and launch via TRAFFIX from $500.
Auction and CPM
You set a CPM bid — max price per 1,000 impressions. The system allocates impressions by bid, relevance, and budget cap.
You pay only for actual impressions in public channel feeds. Daily cap limits daily spend.
- CPM bid sets priority
- Pay per impressions
- Daily budget cap
Placements and targeting
Ads only in public channels with 1,000+ subscribers. Targeting: geo (Euro — 32 countries), topic channel packs, language.
Creative: 160-char text, button, optional 1280×720 banner. Euro — external URLs; TON — in-Telegram links.
- 1,000+ sub channels
- Geo and topics
- Euro vs TON links
Moderation and launch
Every creative passes Telegram moderation before go-live. TRAFFIX pre-moderates before submit — fewer rejections.
Setup: brief → $500 deposit → cabinet ~24h → launch. Traffix support.
- TRAFFIX pre-moderation
- Telegram moderation
- Launch via TRAFFIX
Frequently asked questions
- What is «How Telegram Ads works: CPM auction, moderation, and placements» about?
- Telegram Ads mechanics: CPM auction, ads in 1,000+ channels, moderation, Euro/TON, and launch via TRAFFIX from $500.
- Auction and CPM?
- You set a CPM bid — max price per 1,000 impressions. The system allocates impressions by bid, relevance, and budget cap. You pay only for actual impressions in public channel feeds. Daily cap limits daily spend.
- Placements and targeting?
- Ads only in public channels with 1,000+ subscribers. Targeting: geo (Euro — 32 countries), topic channel packs, language. Creative: 160-char text, button, optional 1280×720 banner. Euro — external URLs; TON — in-Telegram links.
- Rule of thumb
- CPM bid sets priority