A/B testing in Telegram Ads: creatives, offers, hypotheses
How to run A/B tests in Telegram Ads: what to change in 160-char copy, 1280×720 banner, bids, and how to read results in 7 days.
What to test
Change one element at a time: headline, CTA button, 1280×720 banner, or offer — not all at once. Base setup: 2 texts × 1 visual or 1 text × 2 banners with identical targeting.
Euro and TON cabinets share 160-char text + button limits. Split tests by ad groups; don't mix geo.
- One factor per test
- 2–3 variants max
- Identical targeting
Experiment design
Budget: €150–250 per variant, 7 days, daily cap. Winner by CTR at equal CPM or CPA with postback wired.
TRAFFIX pre-moderation checks both variants before submit — less risk one creative gets rejected and skews the test.
- Min 1000 impressions per variant
- UTM utm_content=A/B
- Don't stop early
After the test
Pause loser, scale winner budget +20–30%. Launch next test: new offer angle or banner.
TRAFFIX Pro panel suits parallel tests across campaigns.
- Winner → scale
- Loser → off
- Queue next hypothesis
Frequently asked questions
- What is «A/B testing in Telegram Ads: creatives, offers, hypotheses» about?
- How to run A/B tests in Telegram Ads: what to change in 160-char copy, 1280×720 banner, bids, and how to read results in 7 days.
- What to test?
- Change one element at a time: headline, CTA button, 1280×720 banner, or offer — not all at once. Base setup: 2 texts × 1 visual or 1 text × 2 banners with identical targeting. Euro and TON cabinets share 160-char text + button limits. Split tests by ad groups; don't mix geo.
- Experiment design?
- Budget: €150–250 per variant, 7 days, daily cap. Winner by CTR at equal CPM or CPA with postback wired. TRAFFIX pre-moderation checks both variants before submit — less risk one creative gets rejected and skews the test.
- Rule of thumb
- One factor per test