Bots8 min readPublished:
Advertising bots and Mini Apps with Telegram Ads
TON cabinet, deep links, bot onboarding, and post-click retention metrics.
Why TON
Bots and mini apps live inside Telegram — TON fits channels and fast tests.
Add Euro if you need external web + retarget.
- Primary flow: bot vs web
- Test deep links iOS/Android
- Welcome before ads go live
Onboarding
First 30 seconds drive CR. Minimize steps to value.
- A/B welcome chains
- /start UTM tracking
- Fallback if bot down
Metrics
Track D1 retention and pay, not just signup CPA.
- D1/D7 goals
- Active user cost
- Weekly cohort report
Frequently asked questions
- What is «Advertising bots and Mini Apps with Telegram Ads» about?
- TON cabinet, deep links, bot onboarding, and post-click retention metrics.
- Why TON?
- Bots and mini apps live inside Telegram — TON fits channels and fast tests. Add Euro if you need external web + retarget.
- Onboarding?
- First 30 seconds drive CR. Minimize steps to value.
- Rule of thumb
- Primary flow: bot vs web